Tolga EGE

SaaS Development

Multi-tenant SaaS products — subscription, billing, scaling and global market-ready infrastructure.

SaaS (Software as a Service) is subscription-based, multi-tenant, cloud-running software product. Provides continuous up-to-date service without installation/update burden for customers; delivers recurring revenue stream for the provider.

As Tolga Ege we are experienced in all components of SaaS development: multi-tenant architecture, subscription management (Stripe, Paddle), metered billing, onboarding, self-service signup, customer success tools.

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Multi-tenancy Architectures

Schema-per-tenant (full data isolation, more expensive), row-level isolation (single DB, performant), database-per-tenant (banking/healthcare sectors). Decision based on customer count, regulation, performance needs.

Subscription and Billing

Sell worldwide with Stripe Billing, Paddle (Merchant of Record). Trial, seat-based, usage-based, hybrid plan strategies.

Onboarding and Activation

Self-service signup, email verification, product tour, first-value aha-moment, customer success automation (Intercom, Customer.io).

Scaling and Operations

Kubernetes, autoscaling, multi-region deploy, observability (Datadog, Grafana), SOC 2 / ISO 27001 certification.

Use Cases

B2B Vertical SaaS

Industry-specific niche SaaS.

Horizontal SaaS

General-purpose (CRM, project management, HR).

AI-First SaaS

Product enriched with LLM, ML models.

Marketplace SaaS

Two-sided marketplace + subscription.

B2C Subscription Service

Consumer subscription, content or function.

Technology Stack

Next.js Node.js Laravel PostgreSQL Redis Stripe Paddle Kubernetes Auth0 / Clerk PostHog

How We Work

  1. Market & Positioning — ICP, JTBD, pricing strategy.
  2. MVP Definition — Smallest value package, hypotheses.
  3. Architecture — Multi-tenancy, billing, auth.
  4. MVP Development — 8-12 weeks target.
  5. Beta + Customer Success — Learning with first 10-20 customers.
  6. Scale & Automation — Onboarding, marketing automation.

Pricing Approach

SaaS MVP: $10K - $30K. Production-ready scale: $30K - $100K.

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Frequently Asked Questions

Single-feature focused MVP can launch in 8-12 weeks. Broader scope takes 4-6 months.

We use alternatives like Paddle (Merchant of Record), iyzico, LemonSqueezy. Paddle is especially useful for tax/VAT automation.

Multi-tenant for SME/mid-market. Single/database-per-tenant for sectors requiring strict data isolation like banking/healthcare.

14-day trial for most SaaS. Freemium makes sense for low-cost-of-use products (B2C, social).

Reduce churn via onboarding quality, time-to-value (TTV), customer success automation, product analytics, NPS measurement.

Yes. Possible to reach first customer revenue with 4-8 week MVP and bootstrap. Many niche SaaS grew this way.

Read the Pillar Guide

For an in-depth article on this topic with cost breakdowns, real examples and 2026 trends, see our pillar guide.

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