Technical SEO Optimization

Q: What's the difference between technical SEO and content SEO?

Technical SEO addresses site infrastructure (speed, crawlability, schema), content SEO addresses pages' audience and keyword fit. They work together.

Q: How long until I see results?

Some fixes (404, 5xx, robots) effective in days. Core Web Vitals and crawl budget changes take 4-12 weeks.

Q: One-time or continuous needed?

Audit + sprint is one-time baseline. As site grows and algorithm updates, continuous monitoring/improvement recommended.

Q: Programmatic SEO pages not getting indexed?

Common reasons: content duplication, insufficient value, lack of internal links. Page quality raising and crawl budget management needed.

Q: Are JS-heavy sites problematic for SEO?

No if SSR/SSG done right. Googlebot may not see content in client-side rendered SPAs; SSR with Next.js recommended.

Crawling, indexing, Core Web Vitals, schema — everything Google needs to see, correct and fast.

Technical SEO optimization is improving your site's infrastructure for proper crawling, indexing, fast loading and correct signals to search engines. Even if content is quality, visibility stays low without technical SEO.

As Tolga Ege we offer Google Search Console audit, log file analysis, Core Web Vitals (LCP, INP, CLS), schema.org structured data, hreflang, sitemap, robots.txt, canonical, redirect chains, JS rendering, post-Core-Update recovery plans.

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Crawling and Indexing Issues

Crawl budget, "Discovered/Crawled, not indexed" issues, robots.txt/meta robots conflicts, soft 404, 301 chains.

Core Web Vitals (LCP, INP, CLS)

Target LCP < 2.5s, INP < 200ms, CLS < 0.1. Image optimization, font swapping, layout reservation, code splitting, edge caching.

Schema.org / Structured Data

Organization, Product, Article, FAQPage, BreadcrumbList, LocalBusiness, Service. Correct schema for rich results, validation (Rich Results Test).

Multi-language and Multi-site SEO

Correct hreflang pairs, x-default, country/language targeting, canonical-cross-domain, link architecture across multiple sites.

Use Cases

GSC Error Fix Sprint

Solve all crawl/indexing issues in 2-4 weeks.

Core Web Vitals Sprint

Bring LCP/INP/CLS issues to green.

Migration SEO

301 mapping in site migration without traffic loss.

Multi-language hreflang Setup

Correct hreflang graph for EN/TR/AR/ES.

Programmatic SEO Infrastructure

Scalable architecture for thousands of city/service pages.

Technology Stack

Google Search Console PageSpeed Insights Lighthouse Screaming Frog Ahrefs / Semrush GA4 Sitebulb Schema.org Validator

How We Work

Audit — Full technical SEO audit.
Priority List — Impact/effort matrix.
Fix Sprint — Development + content fix.
Schema & Sitemap — Structured data and maps.
CWV Optimization — LCP/INP/CLS improvement.
Monitoring & Reporting — GSC, Ahrefs, monthly report.

Pricing Approach

One-time audit + sprint: $1.5K - $5K. Monthly SEO maintenance: $750 - $2.5K/month. Migration SEO: custom quote.

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Frequently Asked Questions

Technical SEO addresses site infrastructure (speed, crawlability, schema), content SEO addresses pages' audience and keyword fit. They work together.

Some fixes (404, 5xx, robots) effective in days. Core Web Vitals and crawl budget changes take 4-12 weeks.

Audit + sprint is one-time baseline. As site grows and algorithm updates, continuous monitoring/improvement recommended.

Common reasons: content duplication, insufficient value, lack of internal links. Page quality raising and crawl budget management needed.

No if SSR/SSG done right. Googlebot may not see content in client-side rendered SPAs; SSR with Next.js recommended.

Read the Pillar Guide

For an in-depth article on this topic with cost breakdowns, real examples and 2026 trends, see our pillar guide.

Read Guide →

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